Perspectives

Nike Football Untouchable Packaging

Nike Football Untouchable Packaging
Nike Football Untouchable Packaging

Some of us might think that Branding is going to the same direction as Print where the Digital World is taking over things. I’d liked to think to the contrary where I feel creative projects can be achieved just like this beautiful project from Hovercraft.

Nike Football asked us to create a limited package for their most technically advanced cleat, the Vapor Untouchable. The package was sent to Texas’ top sixteen high school teams as an invitation to an exclusive event.

The package is secured with a belly band, and the two angular flaps are secured together with hidden magnets. An acrylic panel with a screen printed invitation to the event covers the metallic silver cleats. The interior of the box is reflective silver foil, with an info card inset into the bottom of the box. We achieved ultimate shine with this one.


All Rights to Hovercraft


All Rights to Hovercraft


All Rights to Hovercraft


All Rights to Hovercraft


All Rights to Hovercraft

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