Perspectives

A Humorous Dog Adoption Campaign That Cleverly Utilizes the Ashley Madison Hack as Its Premise

Rescue Dogs Rock NYC partnered up with DigitasLBI to create a couple of humorous adoption ads that cleverly uses the scandalous Ashley Madison hack as the basic premise. Juxtaposing the loyalty of a dog with the unreliability of a human, the first ad focuses on a woman who was cheated upon while the second ad focuses on the cheater. Both ads also featured adoptable dogs who were rescued from a kill-shelter in New York City.

So… You may have possibly heard of a certain website geared towards married folks looking to cheat on their spouses having over 30 million of its users identities made public, courtesy of the internet. Think it’s safe to say that some of the extra-curricular activity seekers might be feeling a bit lonesome now. The DigitasLBi NY team wanted to create a tongue-in-cheek initiative off the incident that would hopefully have some wonderful dogs, rescued from NYC’s high-rate kill shelters, a new hooman to love and a forever home. We shared the idea with Rescue Dogs Rock NYC, a non-profit animal rescue founded in 2015, and agreed on one thing – “Life is Short. Have a Dog.”…At the end of the day, we’re all doing this for the dogs.

submitted via Laughing Squid Tips


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