One thing that really amazes me is how much better the web has become, especially in terms of visual design. Video has become part of the tools available to communicate the desired message and enhance the user’s experience. The work that Kyson Dana and Garth Pratt put together for the SolarCity Recruiting Website is a great example. Beautiful imagery, appealing video loops.
Founded in 2006 by the Rive Brothers and with Elon Musk as the Chairman, SolarCity has since grown to become America’s largest solar provider with more than 12,000 employees. The company has a mission and vision to entirely remove the need for fossil fuels in the US and make each home, building, and business completely sustainable on solar energy. In order to accomplish their vision and continue to grow faster than any other clean energy company, SolarCity needs to be recruiting a massive amount of new employees per month. Our task was to create a recruiting website that could handle the job of bringing in and hiring the people who are going to build this planet’s future energy company.
It’s only been a few weeks since the launch of the website but we’ve already seen tremendous results. Not only does the website look beautiful but it is incredibly effective as well, driving 80% of its traffic into the conversion funnel. We couldn’t be more pleased with how it turned out.