Museperk » September 30, 2014

Daily Archives: September 30, 2014

Perspectives

A Supersonic Tupolev Tu-144 Aircraft on Display at the Kazan State Technical University in Russia

Published by:

Tupolev Tu-144

A supersonic Tupolev Tu-144 aircraft sits on display at the Kazan State Technical University in the Republic of Tartarstan, Russia. The aircraft is even visible from Google Street View. The university was renamed after the aircraft designer Andrei Tupolev in 1973. Andrei Tupolev’s son, Alexei Tupolev, led the development of the Tu-144.

One of the seven surviving legendary TU 144’s. Stands in the courtyard of the 6th building of Kazan State Technical University, the former Kazan Aviation Institute (CAI).

photo via Gelio

via Super Punch

Perspectives

Stan Lee Explains Why He Truly Hates Having to Face the Front While Inside of an Elevator

Published by:

Legendary comic creator Stan Lee explains why he truly hates having to face the front while inside of an elevator during a recent episode of Stan’s Rants (see previously) on World of Heroes. He would much rather face the back of the elevator so that he could see everyone’s face.

Stan calls for a no face the front of an elevator movement! Don’t let him down.

Perspectives

Brand Study: Trzech Kumpli

Published by:

Brand Study: Trzech Kumpli
Brand Study: Trzech Kumpli

Another awesome brand study by the Polish designer Lukasz Ruszel. This time is an indie beer visual identity where you can see all the steps of the process, from goal to final result. Enjoy!

For more from Lukasz Ruszel visit behance.net/midgar.


Case Study: Trzech Kumpli Brand

Goal

Creating visual identity for a new brand of indie beer called Trzech Kumpli (meaning “three three friends” in Polish).

We have started out with a few ideas for the brand’s symbolism:

  1. Three buddies having a beer together.
  2. Depicting Svetovid – a four-headed, Slavic God of war, fertility and abundance.
  3. Client was a big fan of Art Deco style, so we needed to try it out as well.

Sketches


Case Study: Trzech Kumpli Brand

Proposals

First concept is a simple geometric representation of three friends sitting at a table, having a beer.


Case Study: Trzech Kumpli Brand

Second idea refers to Svetovid, the four-headed deity.


Case Study: Trzech Kumpli Brand

The last one is a more radical and experimental solution, inspired by alchemical symbolism (the first shape stands for the creation of the Philosopher’s Stone). At this point different beer styles were supposed to have names of chemical elements, so I thought it might be an interesting approach.


Case Study: Trzech Kumpli Brand

Development

The first proposal has ben selected for further exploration, due to its simplicity and clear representation of the company name.

My client rightly pointed out that the initial draft was a little too heavy, and the surface of the beer is too dark for the first (and most important) brew of the company’s light beverage. While working on these elements, I have also come up with the idea of encapsulation the whole logo with a cap-like shape, that would clearly suggest some king of beverage (hopefully, beer for the target audience).


Case Study: Trzech Kumpli Brand

At this point lettering was far from satisfactory – glyphs were just placed on a curve, not following it, and they were not “open” enough for optimal readability at small sizes.


Case Study: Trzech Kumpli Brand

Comparison of the logo-cap before and after changes to the lettering:


Case Study: Trzech Kumpli Brand

Final Result


Case Study: Trzech Kumpli Brand


Case Study: Trzech Kumpli Brand

Perspectives

The American Chemical Society Web Series ‘Reactions’ Explains Why Beers Become Skunked & How to Stop It

Published by:

The American Chemical Society’s web series Reactions (see previously) explains why beers become skunked and how we can go about stopping it in their latest episode.

There’s nothing worse than reaching for a cold beer, taking that first sip and realizing your beer’s been skunked. Skunking is a chemical reaction that causes an awful, bitter taste. What can do to keep your brews from going bad? Quick answer: it’s all about light. Keep your beer in the dark, you won’t have to worry about skunking.